Web Design – Practical Tips For Online Marketers
There are tons of information online on how to drive targeted traffic to your website, but most of it doesn’t talk about the value of having a presentable website as a pre-requisite. Getting visitors to your website is important, but what’s even more important is to have them stay once they are on it. The content plus appearance of your site are critical factors in creating sites ‘stickiness,’ or the desire to remain and return. It’s a brutal reality because visitors will make a determination about your site very quickly – in about 3 seconds. How tough is that… to make your impression in so short a time. A badly designed site, with crappy navigation structure, will very rarely outperform a site that excels in those areas. If your site does these things well, then it will help convince your visitors that this site is the one they were looking for. Great – now let’s get into some more discussion on this critical topic.
The best approach is to know your market, for example – some markets will not respond very well to the use of popups. You don’t want people leaving your site left, right and center because of annoying pop-ups. Of course always test, but they really are not widely accepted anymore by the average consumer. Besides that, with pop-up blockers becoming common, it doesn’t make sense to put your effort into it. Don’t put your reputation at stake by having these on your page as they might make you look like a spammer by some users. If you want your visitors to trust you, collect their contact information directly on your site using inline subscription. Having a good income stream is important online, so have a peek at this Halloween Super Affiliate Review webpage.
Nowadays, it makes sense to keep the flash away from your site. Flash is resource intensive and takes longer to load, especially on slower connections which a lot of people still have. Remember, is you use flash, forget ranking in the search engines. The visitor will lose interest if the site takes too much time to open, people online are impatient, so you don’t want them to keep them waiting. True, there was a time when Flash was cool to use, until people grew to hate it. It all looks really great, of course – but so many people do not like it that you have to listen to what they want. If your only goal is to look cool and impress (and not make money), then by all means, get flash. If your objective is to make money, develop a list, use SEO, then you will just have to say goodbye to flash… sorry.
Never allow any music to start playing automatically when someone comes to visit. When the visitors come to your site and hear any kind of music blasting out, they will simply move on to the next one. Similarly, a site that starts with somebody talking out loud can turn out to be a bad sign. You should give them the needed control to turn on/off the music if they want. Making money can seem to be a challenge but have a peek at this Halloween Super Affiliate web page.
Thus, to conclude, good web design isn’t as difficult as it may appear. You just need to take care of the smaller details and keep the above tips in mind. You will find that the challenge is to create a site that your visitors are interested in, not to simply design a site.